At the same time, we will engage with the digital entertainment community through partnerships with Canadian game development hubs, tech blogs, and design forums. Social media campaigns on Instagram and Facebook will utilize targeted ads with captivating video clips that highlight the event’s atmosphere. A key move will be collaborating with Canadian book influencers and gaming content creators for authentic, cross-over promotion. In the host city, local outreach will involve cafes, libraries, and cultural centres to generate neighbourhood excitement.