Promotional Plan for the Canadian Audience
Engaging the target people across Canada needs a strategic, multi-channel plan. Our messaging will always highlight the unique fusion at the event’s heart. Visual marketing will employ the famous Starburst colour palette and motifs for quick recognition and curiosity. We will team up with Canadian literary groups like the Writers’ Trust, genre-specific sci-fi/fantasy organizations, and publications such as Quill & Quire to reach committed readers.