The reason Weekends Became the Key Focus for Our Refund Program
Our data team analyzed the numbers on player activity across Canadian time zones, and the pattern was clear: nearly sixty percent of total weekly wagering occurs between Friday night and Sunday night. That concentration follows natural rhythms—after a long workweek, people start longer sessions when social obligations lessen. A flat-rate cashback spread evenly over all seven days just didn’t match how people actually gamble. A Tuesday afternoon session holds far less financial weight and emotional charge than a Saturday night marathon, yet old-school programs treated every day the same. By focusing enhanced refund rates on the weekend, we’re deploying protection where it counts most, buffering the periods of highest engagement and the biggest swings. This targeted approach places our loyalty resources where they’ll have the most impact, guaranteeing you’re covered when it truly matters.