The Atlantic provinces, hit by powerful nor’easters and sudden changes, likely show the most unstable link between weather and play. A forecasted storm can spark preparatory spikes in activity as people gear up to hunker down. Meanwhile, in interior and northern regions where extreme cold is the winter norm, extended play becomes the typical behaviour, not an exception. Anyone analyzing market trends needs these regional details. A national average will hide the strong local effects driven by completely different climate conditions.