Beyond Compliance: A Commitment to Accessibility for All
Rules like the Web Content Accessibility Guidelines (WCAG) provide us with a crucial framework. But at Rich Royal Casino, we strive to go beyond checklists. We think real accessibility stems from empathy and comprehending the true experiences of our players. Our design process includes continuous testing with users of varying abilities and discussions with experts. This proactive stance helps us discover and correct barriers that a stringent compliance audit may ignore. For example, we make sure our focus indicators have enough color contrast not just on a fixed page, but in every potential state and overlay. They have to be visible no matter what. This level of detail reflects our brand’s promise to embrace every player. We apply the very philosophy to our content. Promotional text is plain and free of jargon. Time-sensitive offers provide plenty of warning and can be reached with a keyboard, not just a mouse hover that locks people out.