The Role of Humour and Relatability
Applied thoughtfully, humour defuses frustration. For our UK audience, we apply wit that is friendly and understandable, not puzzling. Visual gags succeed, like a cartoon character appearing confused next to a broken slot machine. The goal is to get the user grin, not to trivialise of their problem. We’re saying, “We know this is frustrating, but we’re here to help.” This personalises our brand and can lower the user’s annoyance. It leaves them more responsive to the help we provide.