Transforming Frustration into Engagement: Clever 404 Tactics
A superb 404 page can turn a downside into a advantage. One strategy we use is highlighting ‘trending now’ or ‘player favourite’ games right on the page. If someone misses an old title, we offer them a popular alternative they may enjoy. We from time to time add a compact, time-sensitive deal or a bonus code exclusive to the 404 page. This is a surprise for the adventurous clicker. It improves engagement and builds a quirky, unforgettable story about our brand. It indicates we don’t take ourselves too seriously.