- Team Formation: Facilitators mix people to create diverse squads, sometimes using themed labels or a pre-event digital matching tool.
- Mission Briefing: A short, lively overview from a host or video sets the story scene and outlines the objectives.
- Collaborative Play: The active gaming phase, where teams engage with touchscreens, physical challenges, or AR elements to move forward.
- Results & Debrief: A live leaderboard announcement and a quick awards ceremony for the top crews, providing a conclusion and praise.
Case Analysis: Implementation at a Large London Tech Summit
A fresh example from a London technology summit for 300 people illustrates the impact. The organisers positioned the game in the post-lunch “energy dip” period. Teams of six were created using a pre-event app that matched attendees by matching professional interests. The 50-minute session attained a 95% participation rate. Feedback later named it the best networking chance of the two-day event. Survey data revealed a 40% rise in connections made per delegate versus to the previous year’s traditional format. The social media activity created over 500 tagged posts and stories using the event hashtag, greatly broadening its reach. The organisers noted the activity boosted attendance in the following afternoon sessions, as delegates remained within the venue instead of leaving.