We also consider the pace around major events. For instance, throughout the Stanley Cup playoffs or a big UFC fight night, we recognize the excitement is already high. We don’t have to clog inboxes; a well-timed message that enriches the experience is sufficient. Our emails regularly serve as a sidekick to the event, offering a timely boost or a fun fact. This event-driven approach keeps our frequency dynamic and never tedious. Players have expressed to us they like that we don’t just cling to a rigid timetable; we adapt to what’s happening in their environment. That adaptability is a trademark of a brand that truly hears, and it’s a big reason why our email frequency comes across so organic and inviting.