The Skill of Timing: As Coolbet Hits Send
Scheduling is everything in email marketing, and we’ve honed our send schedule to match the rhythms of Canadian life. We’ve analyzed when our players are most engaged and open. Delivering an email at 3 AM local time is a surefire way to be dismissed or, even worse, irritate someone. Instead, we aim for those sweet spots—late morning or early evening—when people are habitually checking their devices. This is not a generic approach; we tweak based on time zones all over Canada, ranging the Maritimes to the Pacific. The effect is that our messages arrive when players are in the right mindset to interact. It is a nuanced but impactful way to demonstrate that we are thinking about their convenience, not just our marketing objectives.