The Modern Canadian Car Buying Journey
Buying a car still takes a well-known path. You look up online, go to a few dealerships, and sit in the driver’s seat for a test drive. But between these milestones lies a remarkable amount of downtime. The wait for a sales rep or for your selected model to be ready can interrupt the excitement. Most of us occupy that pause by glancing at our phones. That moment is a obvious opening for something more absorbing than scrolling through social media, something that complements the slight adrenaline buzz of testing a new car.