- Trust & Loyalty:
- Reduced Support Burden:
- Broader Audience Reach:
- Enhanced Usability for All:
The Core Problem: Unclear Navigation
Most websites are built with mouse users in mind. If you try navigating with your keyboard’s Tab key and you may quickly become lost. If there’s not a clear visual indicator, you won’t be able to tell which button or link you’ve highlighted. The consequence is frustration and wasted time. It also locks out users with motor impairments, or anyone who just prefers using a keyboard.