From Computer to Phone: Australia’s Digital Transformation
The change in our numbers was clear. A growing number of Australian users began accessing us on their mobile browsers. This matched a larger trend. Cell phones had turned into the main way people accessed the internet for fun, shopping, and chatting with friends. Australians tend to embrace new tech quickly, and they sought flexibility. Using a desktop computer for a gaming session wasn’t suitable for their busy lives any longer. We understood a website that just responded to screen size wasn’t enough. We resolved to build a proper native app, one that could leverage everything a modern phone offers. Shifting from a desktop-first to a mobile-first mindset was our answer to the needs of Australia.