Key Behavioural Insights and Lessons Learned
The project showed me more about my own actions than about the casino. Just the act of recording became a powerful brake on my impulses. It forced a moment of consideration between desiring to play and actually pressing ‘spin’. I spotted my personal cues for playing too long, which were often an early small win that made me feel I was on a “winning” session. The data proved, without any doubt, that my best sessions happened when I stuck to a plan I’d set before logging in. Based on everything I saw, here’s the personal protocol I’ve adopted.