Room for Improvement and Closing Thoughts
Lotto Casino’s system works well, but it’s not flawless. I believe they could add a couple of things. A ‘snooze’ button for all promotions would be excellent—let me pause marketing emails for a 14 days, for example. They could also get more specific. Let me select alerts only for certain game developers, like NetEnt or Play’n GO, instead of all ‘new game’ news. That would be the next step in personalisation.