Our Approach on Seasonal Promotions
For us, seasonal promotions are about genuine value, not just gimmicks. We consider how people play, pay attention to your feedback, and consider what’s going on in the UK. Burns Night, the Six Nations, Glastonbury, Christmas lights going on in town centres—all of it guides our campaigns. This helps each promotion seem appropriate for the moment. We keep everything straightforward and honest, with straightforward terms so you can just have fun. The idea is to build a bit of anticipation and unite players. When the season changes, it evolves into a communal event in our bingo rooms and slots, where everyone is part of something good.