Early Access Windows and Timed Exclusives
Not all exclusives are created equal. I separate between full-blown permanent exclusives and timed early access windows, and PlayMojo excels at both. Timed exclusives give players a fourteen to thirty-day head start, creating a frenzy of activity. I have joined sessions where an entire game lobby fills up minutes after a new slot drops, simply because nobody wants to be left out of the first-wave experience.