The Direct Link Between Search Efficiency and Player Productivity
My research started with a simple idea: time used looking for a game is time you could have used playing it. In the crowded UK online casino scene, where people fit gaming around other parts of their lives, efficiency matters. A slow or inaccurate search tool diminishes player productivity by lengthening the time they’re not actually playing. Here, ‘productivity’ means how quickly and accurately a player can go from thinking of a game to playing it—from desiring to spin the reels to actually doing it. When the search doesn’t work, frustration grows. The chance that someone just departs the site goes up. That’s a vital metric for any platform.