Before we enabled anything, we settled on a combined starting budget of £300 for entertainment across the month. We weren’t pursuing profit targets—that https://www.crunchbase.com/organization/blacknut/org_similarity_overview mindset wrecks any testing plan. Instead, we chose to monitor three things: total deposits, net loss after withdrawals, and the sheer number of hours we stayed active. Those formed our benchmark against whatever the tools would later impose.