Promotional Tactics for Seasonal Campaigns
To leverage these peak seasons, marketing requires a strategic approach. For Avia Fly, the best campaigns I’ve seen lean into ideas of “escape” and “adventure.” These themes perform any time of year. Promotions for a May bank holiday might present a set of free spins on the game, tapping into the extra free time people have. The key insight is what they avoid. They don’t plaster a Santa hat on the pilot or cover the screen with Easter eggs. That would feel forced. Instead, they emphasize the game’s own excitement, presenting it as the ideal getaway for any day you have off.